Just a day after launching its brand-new music label Raah Records, Yash Raj Films (YRF) has unveiled its first-ever release, Jaadugari, a soulful romantic track by singer-songwriter AMAN. Marking a significant milestone for the newly established label, the song officially introduces AMAN as the first artist to debut under Raah Records, reinforcing YRF's vision of nurturing original independent musicians beyond the world of film music.
Sharing the release on social media, Yash Raj Films wrote, "@Aman8Music – #Jaadugari | OUT NOW. For everyone we loved a little too quietly. If they're still by your side, cherish them. Watch the full video here - @RaahRecordsYRF." The heartfelt caption perfectly captures the emotional essence of the track, encouraging listeners to value the people they love before it's too late. The message has already struck a chord with music lovers, who have praised both the song's sentiment and its intimate storytelling.
Jaadugari is a melancholic love ballad that explores themes of quiet affection, longing, emotional distance, and the lingering pain of separation. Through poetic lyrics and a haunting melody, the song paints the picture of someone deeply enchanted by love while struggling with the heartbreak that follows when emotions remain unspoken. Staying true to AMAN's signature style, the track blends vulnerability with soulful vocals, creating an emotional listening experience that resonates long after it ends.
The official music video further amplifies the song's emotional depth. Featuring AMAN alongside actor Shivangi Negi, the video follows what initially appears to be a happy, carefree romance filled with intimate moments and playful lakeside sequences. However, as the story unfolds, layers of emotional disconnect begin to surface, revealing the silent distance growing between the couple. Dramatic close-ups and cinematic visuals complement the song's bittersweet narrative, making the music video as emotionally compelling as the track itself.
The release of Jaadugari also marks an important chapter for Raah Records, Yash Raj Films' newly launched music label and artist incubator. Announced on August 4, 2026, the initiative has been created to support original artists and independent music outside the traditional film ecosystem. According to YRF, the label aims to provide emerging musicians with long-term creative backing, allowing them to develop their artistry rather than chasing overnight success. AMAN, who spent the past year in the Raah Records incubator, becomes the first artist to graduate from the program and release original music under the banner.
Known for emotionally rich songs such as Akela Hoon, Roya Tha!, and Tu Hai Kahaan? alongside fellow artist Advait, AMAN has steadily built a loyal fanbase through heartfelt storytelling and deeply personal songwriting. With Jaadugari, he continues that musical journey while also becoming the face of YRF's ambitious new venture into the independent music space.
As Bollywood production houses increasingly expand into standalone music labels, Raah Records joins the growing movement alongside platforms such as Excel Music and Mad for Mussic. However, unlike soundtrack-focused labels, Raah Records is positioning itself as a home for original, non-film music, giving artists the freedom to tell their own stories. With Jaadugari now streaming across major digital platforms and its visually captivating music video available on YouTube, AMAN's debut under Raah Records signals a promising beginning for both the artist and Yash Raj Films' latest musical venture.
Check Out The Song:-